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THE MARKETING PLAN

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The following are steps we take to get a home sold: The “Proactive Approach"

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1. Submit the house to the Multiple Listing Service with attractive, professional photographs.


2. Price your home competitively to open the market vs. narrowing the market.

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3. Promote your home at the company sales meeting.

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4. Develop a list of features of your home for Brokers to use with their potential buyers.

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5. Communicate features sheet to the top 10 agents in the marketplace for their potential buyers.

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6. Suggest and advise any changes you may want to make in your property to make it more saleable.

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7. Constantly update you as to any changes in the marketplace.


8. Prospect three hours and talk to 30 people per day looking for potential buyers.


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9. Contact buyer leads, center of influence, and past clients for their referrals and prospective buyers.

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10. Add additional exposure through a professional sign and lock‐box. Whenever possible, pre‐qualify the prospective buyers.

11. Keep you aware of the various methods of financing that a buyer might want to use.

12. When possible, have the cooperating Brokers in the area tour your home.

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13. Assist you in arranging interim financing … if necessary.

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14. Represent you on all offer presentations to assist you in negotiating the best possible price and terms.


15. Handle all the follow‐up upon a contract being accepted … all mortgage, title, and other closing procedures.


16. Deliver your check at closing.

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